You can take this statement two ways. One is that Apple is constantly raising the bar(though that not might be true, multi-tasking e.g.), blazing a trail and unleashing total war on idle conformity.
The other interpretation is that we all get as over excited as a ten year old with a new flick knife when Apple releases a new product, then feel a bit silly with the benefit of hindsight.
Look at the ipad, it's undeniably an almost sexually gorgeous thing, but how can anyone recommend a tablet with no usb port, no flash and no multitasking and keep a straight face?
It's a clanging testament to Apple's marketing and our credulity. Apple tells us that what appears to be a flaw is actually a feature, and because of overall excellence of their various product lines, we swallow it. And by 'we', i mean you apple fags.
Truly, Apple are the kind of people who would run over your cat and then hand it to you, beaming beatifically and say :'look, you don't need a cat flap now, it can slide under the door!' or ' don't you think red is much nicer for a cat?' and then, 'that will be 2000 ringgit please - and then you can only buy cat food from us from now on.'
Just look at the result they got from it, though. The launch of ipad was considered so vital to the zeitgeist that the BBC gave it mass coverage. The iphone 4g however, of course, was wall to wall.
Reason being, apple not only sometimes make great products, it also makes people feel great about owning them.
The iphone is a gnat bite in the nokia's 40% worldwide market share. yet apple will thrive because it doesn't want to be seen as the biggest, it wants to be seen as the best.
Let's all learn something from that as we dig a hole for our flattned moggy.
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